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Five Aussie Bull Riders Make World Finals in Las Vegas




-          OCTOBER 14th, 2010 -


2010 PBR built ford tough world Finals


OCTOBER 20-24, 2010

Five Aussie Bull Riders Make World Finals in Las Vegas


Professional Bull Riders (PBR) Australia President and two-time PBR World Finals winner, Troy Dunn, today announced five Aussie bull riders have made the cut to take on the planet’s toughest athletes in the 2010 PBR Built Ford Tough World Finals in Las Vegas, Nevada.


Held over five nights (October 20-24) the 2010 PBR Built Ford Tough World Finals will take place at the Thomas & Mack Centre on the University of Las Vegas campus.


Reigning PBR Australia champion David Kennedy, 2007 PBR Australia champion Ben Jones, Australia’s second most successful PBR bull rider of all time Brendon Clark, Kempsey rider Pete Farley and PBR finals rookie Jason O’Hearn will fly the Aussie flag in Vegas. These five tough-as-teak Australian cowboys will be amongst the elite group of contenders fighting for a slice of the massive finals prize pool and a shot at pocketing the one million dollar PBR World Champion’s bonus.


It’s a tale of differing fortunes for these five riders and their paths to this year’s ultimate bull riding event. David Kennedy gains a ticket to Vegas because of his position as PBR Australia’s domestic series leader. Kennedy is only guaranteed a ride on the first two nights of competition. If he wins enough money during those first two nights to leapfrog the 40th placed rider, he earns the right to continue on for the remaining three rounds.


Kempsey’s Pete Farley gains a ticket to Vegas because of his position in the PBR Western Regional Division. The inclusion of the three regions (East, West and Midwest) is a first for the PBR World Finals. The Top three riders from each of these regions, based on money earned, have been invited to compete in Round 1 of the Finals. The two riders of that group of nine with the highest scores will advance and compete in the remainder of the Finals only if they have made a qualified ride in Round 1. 


The other three Australian lads have been competing for the majority of the 2010 season on the prestigious PBR Built Ford Tough Series (BFTS) tour. Jones will make his second consecutive finals appearance – and third in twelve years – on the back of a career-best season that has so far seen him amass US$115,000 in prize money. With one BFTS victory and several top ten finishes, Jones sits at number 14 on the PBR World Qualifier standings.


Jones will be joined by fellow in-form Aussie Brendon Clark, from Morpeth, NSW. Clark had struggled to regain his rhythm, more than twelve months after sustaining a life-threatening injury, until his engagement this July to sweetheart Allison Renz set him on a record PBR winning streak with four consecutive PBR Touring Pro victories. Last week Clark claimed his first BFTS event win in three seasons and sits at number 24 on the PBR World Qualifier standings.


The rookie of this group is thirty-one-year-old Jason O’Hearn from Rothbury, NSW. As with his great mate Ben Jones, O’Hearn is having a breakthrough year on the US PBR circuit. With more than US$50,000 in prize money for the season, O’Hearn sits at 38 in the PBR World Qualifier standings and goes to Vegas in solid form.


Also included as alternates in the World Finals are bull rider Jared Farley and bullfighter Shane ‘Mad Dog’ Simpson. Jared will be asked to compete if riders seeded in the Top 40 injure themselves and therefore cannot compete. Shane will be on stand by in case of injury to the four selected protection athletes.


Barring injury, all six riders and Shane ‘Mad Dog’ Simpson will be back in Australia for the 2010 PBR National Finals in Tamworth on November 26 and 27.


Ben Jones (Goulburn, NSW – World Qualifier Ranking 14)

31-year-old Ben Jones last year made his second PBR World Finals, 11 years after his previous appearance! The 2007 PBR Australia Champion represented Australia in the 2007, 2008 and 2010 PBR World Cups and is currently Australia’s highest placed rider on the PBR Built Ford Tough Series at number 16. Riding high on career-best form, Jones is sure to set the Thomas & Mack arena alight with his famous chicken dance when he makes the 8-second hooter during these finals.


Brendon Clark (Morpeth, NSW – World Qualifier Ranking 24)

Australia’s most experienced US-based bull rider, Brendon Clark suffered serious internal injuries early last year and, as a result, just missed the cut for the 2009 PBR World Finals. For the first half of the 2010 season Clark struggled for confidence in his riding, but since his engagement in July has enjoyed his best form in several years. Brendon Clark is a six times World Finals Qualifier, has represented Australia in three PBR World Cups and has accumulated more than US$800,000 in career earnings.


Jason O’Hearn (Rothbury, NSW – World Qualifier Ranking 38)

Thirty-year-old Jason O’Hearn from the New South Wales Hunter Valley town of Rothbury is a seasoned veteran of the bull riding sport but a relative newcomer to the spotlight of Professional Bull Riders. O’Hearn has spent the past few years riding on the PBR Challenger circuit and finished the 2009 season just short of making the PBR World Finals. This year O’Hearn was chosen to represent Australia in the PBR World Cup and makes his PBR World Finals debut thanks to a run of consistent form on both the Touring Pro and Built Ford Tough circuits.


David Kennedy (Kyogle, NSW – World Qualifier Ranking 49)

Twenty-six-year-old David Kennedy has over the past two years developed into the most consistent competitor on the PBR Australia tour. 2009 was Kennedy’s watershed year with Professional Bull Riders, taking out the PBR Australia national title and representing Australia in the PBR World Cup in ’09 and ’10. Kennedy made his Vegas debut last year and with that experience under his belt is primed to make the most of this opportunity. Kennedy is in sparkling form, having ridden six bulls from six attempts since returning from a two-month injury layoff. With three wins and four top ten finishes from ten events this season, Kennedy is in the box seat to win back to back Aussie titles.

Pete Farley (Kempsey, NSW)

In 2008, at just nineteen years of age, Pete Farley was the youngest ever PBR Australia champion. Farley came to the attention of everyone in attendance at the 2009 PBR World Finals with a 93.25 points ride on the previously unridden Bones. He finished that year as one of the top contenders for the 2009 Daisy Rookie of the Year title. Now twenty-one, Pete has represented Australia at three PBR World Cups and this year will be the second time he has made it to bull riding’s biggest stage, the PBR World Finals.

Jared Farley (Kempsey, NSW)

Jared Farley is the middle member of the Farley brothers trio of bull riders. The twenty-five-year-old returned in November last year from a lengthy lay-off, with immediately strong results at the PBR Australia National Finals. Farley is hopeful his qualification to bull riding’s ultimate event will lead to a consistent, injury-free 2011 that will see him back where he finished the 2005 and 2006 seasons, inside the BFTS top 20! Farley represented Australia in the 2007 PBR World Cup and is a five-time PBR World Finalist.


Shane ‘Mad Dog’ Simpson (Mackay, QLD)

Ranked as one of the top five bullfighters in the world, Simpson has spent the past three

years working on the ultimate bull riding stage, the PBR Built Ford Tough Series in

the USA. In this toughest of sporting environments, Shane “Mad Dog” Simpson is regarded as one of the very best. He’s big, he’s brash and he’s loud, but in the trenches every cowboy wants him by their side.


2010 PBR Built Ford Tough World Finals

Thomas & Mack Centre, Las Vegas, Nevada, USA

October 20-24, 2010
For ticketing information and travel packages go to

All roads lead to Tamworth for the 2010 PBR National Finals. This world-class bull-riding event will take place on November 26 & 27 at Tamworth’s purpose-built AELEC Centre. Tickets are selling fast so book yours now on 02 6767 5300

Media enquiries: Media Hammer - Ph: (07) 3395 8842 -

Professional Bull Riders, Inc. (PBR) was founded in 1992 by 20 accomplished bull riders who decided to develop bull riding – the most popular event in traditional rodeo – into a stand-alone sport.  Today more than 1,200 bull riders hold PBR memberships and compete in more than 300 PBR sanctioned competitions around the globe for a total prize pool exceeding US$13 million.

In November 2005, PBR announced their plans for worldwide expansion.  Since then, PBR has opened offices in Canada, Mexico, Australia and Brazil and is rolling out major live events in key cities in each of these countries.

PBR Australia was established a partnership between the PBR and Dainty Consolidated Entertainment (one of Australia’s major concert promoters) and immediately set about staging major bull riding events in key cities in Australia and New Zealand – kicking off with the inaugural PBR World Cup on the Gold Coast in 2007. 

Due to the high demand for more bull riding across Australia, PBR has now established the PBR Challenger Series as a feeder into the Australian Premier League of bull riding. Prize money won at these events will allow riders to qualify for PBR Cup Events in Australia, and to the annual PBR World Finals in Las Vegas. So the Professional Bull Riders offer a genuine pathway for Australian bull riders to earn substantial prize money in Australia and to compete on the world stage